Diary of a CEO: Document Everything

Steven Bartlett didn’t get to where he is today solely because of his hit podcast.  But it sure helped.

Bartlett has become a leading figure for young entrepreneurs in the UK and beyond.  He founded social media marketing agency, Social Chain, at just 18 years old.  That became a massive success with a valuation of $600m. Today, he has a number of ventures around web 3, and is the youngest ever ‘dragon’ on BBC’s Dragon’s Den.

You can follow his journey by listening back, as I have, to his Diary of a CEO podcast.  The premise of the show is that he simply takes notes in his diary, and speaks about them on Sundays – usually in the wee small hours of the morning.

It’s a simple idea, but his authenticity, openness, consistency, and charm turn this into a stone-cold hit and a blueprint for your social content. Here are some key takeaways from The Diary of a CEO podcast.

  • Document everything:  You may not think it, and it may take some time to gain traction, but you are generating valuable content in everything you do.  Each day, you work and live you’re learning lessons.  Can you pass these lessons on?  Of course.  Document your journey and bring your audience along for the ride.
  • Be honest and authentic: Steven is too honest for his own good.  The detail he provides into his inner-most thoughts, intimate relationships, and business dealings are maybe too close to home for many, but this level of no-holds-barred honesty is key to making The Diary of a CEO one of the world’s top podcasts.
  • Personality: Let’s be honest here. Steven is a well-spoken, young, charismatic, good-looking, mostly single, rich, creative industry CEO.  The poster-boy for the perceived glitz and glamour of ‘entrepreneur life’.  We don’t all have these attributes for sure.  This is where you decide to hone your craft every day or week to become more comfortable on video or audio.  Or you decide that text-based content is more your thing.  Or cartoons – yes, cartoon content is a real thing.
  • Have something to say: One thing Steven Bartlett does very well is having an opinion.  If it’s not the popular opinion, he’ll share it anyway.  He’s a firm believer in not trying to please anyone by agreeing with the masses.  To stand out, you need to be yourself, and go against the grain if it’s what you believe in.

If you’re getting started in content creation, this is the blueprint.

If you’d like to talk about your content strategy and see how ATTNx can help you get it off the ground, give me a shout on al@attnx.co.uk.

Alastair  Luke

Alastair Luke

Alastair Luke is founder of ATTNx. He creates blogs, video, graphics and audio content mostly on marketing and content creation for businesses and how to gain attention for brands in a busy social media age. He lives in Lisburn, Northern Ireland.

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