ATTNx partnering with RNN Communications and Ulster Rugby sponsor Kingspan invited Ulster fans to take on the Try-cycle Challenge at their 2023 home fixtures in Belfast.

The challenge sees fans go head to head, cycling to control an interactive game, with pedal power moving an Ulster player along the screen to score a try before the timer runs out!

The fans took to the game with the winner given an all-expenses paid Ulster away game trip and two runner up-s receiving a Giant bike.

ATTNx worked with RNN Communications to create engaging video content to promote the challenge ahead of each game, photography at the opening night and animated content to keep track of the scoreboard as the challenge progressed.